System Features of an Inhabited 3D Virtual Environment Supporting Multimodality in Communication

What semiotic potential resides in a 3D virtual environment? This paper accounts for some system features of a Norwegian virtual world, Patagonia, which is part of the 3D Render Ware based ActiveWorlds. It is argued that these features constitute a semiotic resource in interplay with language. The paper suggests visual semiotics as an additional framework to discourse studies of computer-mediated communication. The term “multimodality” is useful for the recognition of coexistent semiotic modes. Case studies of system features and praxis among experienced users reveal a complex spectrum of semiotic modes in use in Patagonia. Available modes and praxis in a society constitute a “semiotic landscape”. Different communication modes are visually represented by a color system. Nonverbal communication is enabled. 3D graphics support the perception of an actual community or “world”, although located in virtual reality. In closing, the paper stipulates some ethical and methodological issues.